PPC - What is it...!?!?!
Pay Per Click (PPC) or (sometimes called "cost per click") is an internet advertising model used to direct traffic to websites, in which an advertiser pays only when the ad is "clicked" by an interested person.
Pay-per-click is most commonly leveraged via search engines (Google, Baidu, Yahoo!/Bing etc). Advertisers typically bid on keyword phrases relevant to their target market.
PPC "display" advertisements (advertisements with photos, backgrounds, colors etc), also called "banner ads", are shown on web sites with related content that have agreed to show ads.
Such advertisements are called sponsored links or sponsored ads, and appear adjacent to, above, or beneath related content.
The PPC advertising model should be focused so as to not waste "clicks" (money) on those that are not likely to be paying customers. Also, it is open to abuse through click fraud, although Google and others have implemented automated systems to guard against abusive clicks by competitors or corrupt web developers.
China PPC - How can WQS China Marketing Help My China PPC Campaign?
WQS will conduct a thorough and comprehensive Keyword Research so as to get relevant clicks from your target market - we do not want people clicking (wasting your money) unless they are interested in your product/services.
WQS then will provide China PPC Keyword Management. Once relevant best-fit keywords are chosen, they need to be "bid" on in the PPC management system (set the price/cost for each click per keyword), also the geographic location(s) we want your ads to be shown (these can be set per country, per province - even per city) need to be set, additional settings as needed are available as well.
WQS will develop China PPC Ad Content/Copyright that is focused to attract your target clients.
WQS will provide China PPC Landing Page Optimization / Conversion Optimization by selecting keywords and landing pages with the most relevant content (with the goal of improving the percentage of visitors to the website that become sales leads and customers).
WQS can even provide the China PPC Content Marketing services using your existing content, fine-tuning your content or developing new content ("localize"/translate into Chinese).
And finally, we can continually Manage, Optimize, and provide Reporting / Analysis for your China PPC advertising campaigns. Also, we can provide China PPC advertisement training your company staff how to manage your campaigns if requested.